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Ultramarine is a company focused on supporting women to level up their careers and connections in the gaming community. For the project, I researched the current struggles that the community faces and addressed them in this social campaign. I designed a branding system, website, and social campaign items such as billboards and social media posts.
Please read through both the branding guidelines and pitch deck for more information!
Please read through both the branding guidelines and pitch deck for more information!
I worked on this project focused on addressing the social issue of gender discrimination within the gaming and Esports communities. Ultramarine was born out of a need for safe spaces for femme-identifying and non-binary individuals to be able to be themselves and game without the fear of being harassed online. This project was driven by my own experiences as a woman in gaming and was further developed because of not only my own struggles but those of my peers I've met throughout my college years.
Ultramarine taught me how to tell narratives by evoking my own and my peers' emotions through meaningful and passionate graphics. I learned how to communicate the thoughts of others and condense them into passionate projects.
Check out the Ultramarine website here!
Please fullscreen for the full experience!
Please fullscreen for the full experience!